Ernst Fehr, Antonio Rangel. Neuroeconomic Foundations of Economic Choice — Recent Advances

Ernst Fehr, Antonio Rangel. Neuroeconomic Foundations of  Economic Choice — Recent Advances

The brain controls human behavior. Economic choice is no exception. e brain controls human behavior. Economic choice is no exception. Recent studies have shown that experimentally induced variation in neural ecent studies have shown that experimentally induced variation in neural aactivity in specifi ctivity in specifi c regions of the brain changes people’s willingness to pay c regions of the brain changes people’s willingness to pay for goods, renders them more impatient, more selfi or goods, renders them more impatient, more selfi sh, and more willing to violate sh, and more willing to violate ssocial norms and cheat their trading partner (Camus et al., 2009; Figner et al., ocial norms and cheat their trading partner (Camus et al., 2009; Figner et al., 2010; Knoch, Pascual-Leone, Meyer, Treyer, and Fehr, 2006; Baumgartner, Knoch, 010; Knoch, Pascual Leone, Meyer, Treyer, and Fehr, 2006; Baumgartner, Knoch, Hotz, Eisenegger, and Fehr, 2011; Ruff , Ugazio, and Fehr, 2011; Knoch, Schneider, otz, Eisenegger, and Fehr, 2011; Ruff , Ugazio, and Fehr, 2011; Knoch, Schneider, Schunk, Hohmann, and Fehr, 2009).


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Keywords: Neuroeconomics

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