Shanelle Mullin. How Habits Are Sabotaging Your Conversions (and How to Fix It)

You’re familiar with the phrase, “A creature of habit.” Yet, as we strive to disrupt industries, take out the competition and launch innovative new products, we forget the power of habit. Think about what dish soap is sitting by your sink or under the counter. When is the last time you put serious thought into what dish soap to buy? What about your toothbrush? Toothpaste? We buy the dish soap we buy out of habit. Of course, habits aren’t only affecting the promotio...

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